Bestie Self Defense

Elevating self-defense

Worked closely with the founder to introduce a luxury self-defense product missing from the market. After extensive competitive research, I developed a high-end digital and packaging aesthetic that positioned Bestie Defense as a premium brand. The result was a sleek, cohesive brand identity that set a new standard in the self-defense industry.

  • Challenge

    The market lacked a stylish, high-end self-defense product that seamlessly blended function with fashion.

  • Strategy

    Conducted extensive competitive research to identify gaps in the market and collaborated closely with the founder to craft a digital experience that positioned Bestie Defense as a luxury brand.

  • Execution

    - Designed a sleek, high-end digital presence

    - Developed branding and packaging aesthetics to reflect a premium feel

    - Ensured consistency across all touchpoints for a cohesive luxury experience

  • Results

    Bestie Defense entered the market as a one-of-a-kind self-defense product, standing out in both digital and retail spaces as a sophisticated alternative to traditional pepper sprays.