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NARRATIVE & CREATIVE DIRECTOR

Shaping hospitality, automotive, and lifestyle brands through narrative, positioning, and creative direction.

MODERN RAIL VENTURE

STORYTELLING

Brand strategy, creative direction, campaigns, and marketing across hospitality, automotive, lifestyle, and luxury real estate.

LUXURY RAIL

HOSPITALITY

AUTOMOTIVE

  • A serene outdoor swimming pool area surrounded by white lounge chairs and umbrellas, with lush greenery and tall trees in the background on a sunny day.

    Calamigos Resort & Spa

    Bringing the Magic of the Ranch Online

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  • A woman and a man enjoying a meal together inside a train dining car, with a scenic view of vineyards and mountains through the window.

    Rolls-Royce Escape to Santa Ynez

    Immersive and unrivalled experiences

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  • A woman with long blonde hair, dressed in black gloves and a polka dot top, lying on orange and pink balloons with a purple and beige gradient background.

    Paris Hilton

    Luxe “Sliving” at Its Finest

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  • Vintage-style illustration of a rodeo scene with cowboys riding a bucking bronco, other cowboys and spectators watching, and a large grandstand with flags in the background.

    KJ Murphy's Millinery

    Digitally Branded, Westernly Handcrafted

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  • Person pouring rosé wine into a wine glass outdoors with cheese and bread on a wooden table.

    Tabalipa Wine Co.

    Pouring Tradition into the Digital Age

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  • Person sitting on a chair by a large window, looking outside at trees and a distant landscape on a bright day.

    Bestie Defense

    Luxury Meets Self-Defense

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  • A sleek black racing sports car with gold accents and wheels, parked indoors against a dark wall.

    Pagani Automobili

    Capturing the Essence of Automotive Excellence

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  • A cozy room with dark wood paneling, a large wooden bookshelf filled with vinyl records, artwork, and decor. There are small round tables with chairs, warm lighting, and a patterned rug on the floor.

    9925 Series

    Playlists to Match Your Mood

    LISTEN

  • Elegant plated dish on a white table, including a breaded appetizer with sauce and herbs, garnished with delicate edible flowers and a small side of finely chopped vegetables, flanked by two rose gold forks, a knife, and a glass of water, with a pink peony in the top left corner.

    Table For One

    Setting the table for a new kind of show

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