Calamigos Guest Ranch & Beach Club

Wrangling a fresh look

Led a complete brand refresh for Calamigos, updating typefaces, colors, and patterns to reflect the ranch and beach club’s unique identities. Redesigned the booking engine to optimize the reservation process and introduced analytics to track marketing performance.

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  • Challenge

    Calamigos needed a complete branding and digital transformation to improve user experience and increase bookings.

  • Strategy:

    Refined the brand’s identity by updating typefaces, colors, and patterns to align with its distinct ranch and beach club offerings. Redesigned the booking engine to streamline the reservation process.

  • Execution

    - Introduced a fresh, cohesive brand identity across digital and print

    - Optimized the booking engine for a seamless customer experience

    - Integrated analytics to track performance for the first time

  • Results

    The refined branding and user-friendly website contributed to a 10% lift in bookings, with data now available to optimize future marketing strategies.