Calamigos Resort & Spa

Wrangling a fresh look

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Calamigosguestranch.com

Brand Identity

Creative Direction

Digital Experience

Website Design

Content Strategy

California, Reimagined

Rooted in the spirit of old California, Calamigos Resort & Spa offers a more relaxed approach to luxury hospitality — one shaped by nature, warmth, and understated elegance.

I partnered with the destination to refine and elevate its digital presence, creating a brand experience that felt immersive, cinematic, and deeply connected to the landscape itself. The result is a visual world that captures the ease, romance, and escapism of the property while introducing a more contemporary expression of the brand.

Modern wooden strucutre with large glass windows, outdoor wooden deck with chairs, trees, and blue sky

A top-down view of a dining table with various dishes and drinks, including wine glasses, salads, and bread, with people serving themselves.

A swimming pool with a woman swimming, outdoor lounge chairs, large potted plants, and a modern wooden house structure surrounded by trees, under a clear blue sky.

Beach scene with a large beige umbrella, two blue and white striped lounge chairs with gold monograms, and the ocean in the background.

Cover of a book titled 'Work of Art,' featuring a potted plant with green leaves against a white background, with the text indicating it is a collection of hotel rooms and private bungalows.

Flyer for Calamigos Guest Ranch and Beach Club promoting breakfast in bed, featuring a bedroom with a bed, nightstand, window with white curtains, and a lamp.

Typography sample with font names 'Anziano Pro' and 'Avenir Next', along with alphabet and numbers; color palette with charcoal, ocean, forest, and red ochre swatches.

Mobile website screenshot for a luxury wellness retreat called Rustic Luxury, featuring images of rooms, relaxation, wellness, and fitness amenities, with inviting interior and exterior spaces.