Harbison Studio

Seamless modern shopping

Rebuilt Harbison’s e-commerce platform from the ground up, transforming it into a seamless shopping experience. Previously, customers could only place custom orders manually, so I implemented a modern Shopify checkout system while curating the right content to elevate the brand’s digital presence. This streamlined the customer journey, leading to immediate growth.

Young woman in black shiny high-waisted flared pants and matching fitted top posing confidently against a plain beige background.
Two women in fashionable clothing posed against a neutral background. The woman standing is wearing a bright pink coat with a matching headband, and the woman sitting is dressed in a white suit with large buttons. They both have serious expressions.
Fashion model in pink and purple satin dress with long gloves and oversized purple bow shoes, standing in a neutral studio background.

  • Challenge

    Harbison’s e-commerce experience was outdated, requiring customers to place orders manually rather than using a modern checkout system.

  • Strategy

    Rebuilt the entire platform on Shopify, streamlining the purchasing process for both ready-to-wear and custom pieces while maintaining the brand’s elevated aesthetic.

  • Execution

    - Developed a new Shopify store to enable seamless transactions

    - Worked closely with the team to curate content that resonated with customers

    - Optimized UX/UI for a more intuitive and engaging shopping experience

  • Results

    Harbison saw immediate growth, with a significantly improved customer journey that made shopping easier and more efficient.