KJ Murphy’s Millinery

Immersive custom craftsmanship

Transformed KJ Murphy’s website from a static portfolio into a fully functional e-commerce platform. Designed a digital shopping experience that mirrors the in-store custom hat-making process, edited all product images for a cohesive look, and introduced an online store to increase accessibility, especially for out-of-town customers.

  • Challenge

    The original website functioned only as a portfolio, lacking an e-commerce component and failing to capture the bespoke experience of getting a custom hat made.

  • Strategy

    Built a Shopify storefront that reflected the in-store experience while also enabling online sales for both custom and ready-made hats.

  • Execution

    - Designed an immersive e-commerce experience that mirrors the brand’s in-person craftsmanship

    - Edited and optimized all product images for a cohesive brand aesthetic

    - Created a digital storefront to accommodate both local and out-of-town customers

  • Results

    KJ Murphy’s now has a fully functional e-commerce store, allowing for online sales and increasing retention among customers visiting from out of town.