Paris Hilton

One stop shop sliving experience

View the site
Shop.ParisHilton.com

Creative Direction

Digital Experience

E-Commerce Strategy

Shopify Plus

Brand Partnerships

Re/Birth of an Icon

For more than two decades, Paris Hilton has shaped the worlds of fashion, entertainment, and popular culture through a brand identity that is both instantly recognizable and constantly evolving.

I partnered with the Paris Hilton team to refine and expand the brand’s e-commerce experience, transforming the platform into a more cohesive and immersive digital destination. Built alongside 11:11 and Carro using Shopify Plus, the experience unified Paris Hilton’s product collections and brand collaborations into a single editorial-style shopping environment designed to feel polished, playful, and unmistakably her.

The result was a more elevated and engaging retail experience that increased product visibility while creating a stronger sense of connection across the broader Paris Hilton brand universe.

A woman with blonde hair wearing pink heart-shaped sunglasses, large earrings, a choker necklace, a pink jacket, and holding a large rhinestone cup while sitting in a pink car.
A woman with long blonde hair wearing pink sunglasses and pink clothing sitting inside a car with pink and black interior, holding a sparkly clutch and a plush toy dog on the seat beside her.
A woman dressed in pink, wearing pink sunglasses and jewelry, leaning against a pink luxury car, with a white house and lush green plants in the background.
A woman dressed in a white feathered coat and high heels posing next to a pink car filled with fashion and lifestyle items, in front of a pink-lit mansion at dusk.