Paris Hilton

One stop shop sliving experience

Enhanced Paris Hilton’s e-commerce store by curating new products and integrating her existing brand collaborations into a unified shopping experience. By optimizing the site structure and expanding product offerings, I created a more immersive and engaging platform that increased visibility and sales.

  • Challenge

    Paris Hilton’s existing e-commerce platform lacked cohesion, with scattered products and limited integration of her numerous brand partnerships.

  • Strategy

    Enhanced the Shopify platform by curating a comprehensive collection of Paris Hilton’s own products and her collaborations, creating a more engaging and unified shopping destination. Worked alongside 11:11 and Carro to create a unified experience using Shopify Plus as the backbone.

  • Execution

    - Added and organized new products to create a deep, diverse inventory

    - Integrated existing partnership products to build a one-stop-shop for all things Paris Hilton

  • Results

    The revamped e-commerce site provided a fuller, more immersive shopping experience, increasing product visibility and engagement.

Challenge:
Paris Hilton’s existing e-commerce platform lacked cohesion, with scattered products and limited integration of her numerous brand partnerships.

Strategy:
Enhanced the Shopify platform by curating a comprehensive collection of Paris Hilton’s own products and her collaborations, creating a more engaging and unified shopping destination. Worked alongside 11:11 and Carro to create a unified experience using Shopify Plus as the backbone.

Execution:

Added and organized new products to create a deep, diverse inventory Integrated existing partnership products to build a one-stop-shop for all things Paris Hilton

Results:
The revamped e-commerce site provided a fuller, more immersive shopping experience, increasing product visibility and engagement.