Portfolio
Recent Projects
Basic Service
The Atlas Project →
ROLLS-ROYCE EXPERIENCESPartnered with the Beverly Bond PR and O’Gara Coach teams to create an immersive multi-day luxury driving experience through the Santa Ynez Valley for Rolls-Royce clients and prospects. The experience included curated winery partnerships, private dining, transportation logistics, custom gifting, and bespoke activations including a personalized hat-making experience. Every touchpoint was designed to reflect the craftsmanship and intimacy of the Rolls-Royce brand while fostering long-term client relationships and continued momentum around experiential automotive programming.
Intermediate Service
The Echo Project →
CALAMIGOS GUEST RANCH AND BEACH CLUBProject managed and art directed the complete evolution of the property’s digital experience, including refreshed visual identity systems, custom iconography, typography, patterns, and expanded brand color palettes. Collaborated with photographers and creative partners to redefine the visual narrative of the property while working alongside booking engine developers to create a seamless luxury reservation experience. Also supported the development and marketing direction of the Calamigos Private Members Club platform and associated digital assets.
Advanced Service
The Brightline Project →
HALLOWAY LUXURY RAIL EXPERIENCESLed marketing strategy and creative direction for the launch of one of the first modern luxury private rail experiences in the United States. Oversaw brand positioning, website art direction, and collaboration with the development team on the digital platform used to manage rolling stock, positioning, and guest experience operations. Managed strategic partnerships across hospitality, rail, and travel sectors, including booking partners, OTAs, and rail operators, while working directly with executive leadership to shape the long-term vision of the brand.
Advanced Service
The Brightline Project →
KJ MURPHY'S MILLENRYLed project management, creative direction, and brand positioning for the evolution of KJ Murphy’s from a traditional custom hat atelier into a digitally driven luxury Western brand. Reimagined the website experience from a static portfolio into an immersive Shopify e-commerce platform that mirrors the in-store craftsmanship and bespoke fitting process. Oversaw the visual direction of the brand across digital touchpoints, including storytelling, photography refinement, and user experience. The platform expanded accessibility for out-of-town clientele while preserving the authenticity, heritage, and handcrafted nature of the brand
Recommended“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
– Former Customer
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