Rolls-Royce Beverly Hills

The spirit of wine country

Partnered with Rolls-Royce Motor Cars Beverly Hills and Beverly Bond PR to create a multi-day wine country driving experience that translated the bespoke philosophy of Rolls-Royce into hospitality, craftsmanship, and meaningful client connection.

A black luxury SUV driving on a coastal highway with palm trees and the ocean in the background under a clear blue sky.
A white building with black-framed windows and a sign that reads 'PUBLISHERS'. There are several black luxury cars parked in front, some trees and palm trees to the right, a person with a backpack walking near the building, and partly cloudy skies.
Blurred landscape of green rolling hills under blue sky with scattered white clouds, viewed from inside a moving vehicle with a black interior and part of the dashboard visible.
A wooden house with a car parked in the driveway, surrounded by trees with dense foliage. The house has outdoor lights turned on, electrical meters on the wall, and a power cord on the ground.
A black luxury SUV parked on a dirt road with grapevines and orange flowers in a rural landscape under a partly cloudy sky.
Rows of wooden barrels stacked in a storage area, with some barrels bearing labels and QR codes, under dim lighting.
Parking lot in front of a white building with black signs, trees, and a cloudy sky. Several parked cars are visible, including a black SUV, a dark gray Mercedes, and a white car. Flags are flying, and the building has a sign reading 'Fess Parker Wine Country Inn' and 'Nella Kitchen & Bar'.
A dining table with a white plate holding a dish topped with a scoop of ice cream, a small bowl of dark sauce, and a cherry. There is a bouquet of red roses in the background, wine glasses, and printed menus or programs on the table.
Close-up of two designer handbags, one black and one brown, on a textured dark surface. The bags display the brand name 'STEANO RICCI' in gold lettering.
A dining room with a long table set with glasses, plates, and candles. A large mural of a buffalo with long horns decorates the wall behind the table. The room has a modern industrial ceiling with hanging lights and two potted plants on each side of the mural.
Luxury car interior with tan leather seats and a starry sky ceiling feature of small LED lights, creating a galaxy effect.
A dark green luxury car parked on a grassy area beside a building with a large, cylindrical, weathered silo in the background. The scene is outdoors with clear skies and some trees visible in the distance.
Street view of a row of Rolls-Royce cars parked in front of small shops, including a furniture store and an antique shop, in a small town with bare trees and a cloudy sky.
A cowboy wearing a cowboy hat, working in a rustic workshop with various tools and wooden objects on the counter, and steam rising from a bowl or container.
A dark blue electric car is charging at a station, with a blurred foreground of red and green plants and trees in the background, along with street lamps and a partly cloudy sky.
Close-up of a cowboy hat with the letter 'RR' visible on the brim, a leather band with decorative beads, and a faint letter 'D' on the crown.

  • Challenge

    Launch the 2026 Rolls-Royce lineup in a way that felt personal rather than promotional — creating an experience that reflected the craftsmanship, individuality, and emotional value behind the brand while deepening relationships with both current owners and prospective clients.

  • Strategy

    Build the experience around brands and partners that shared the same commitment to craftsmanship and heritage as Rolls-Royce. Every touchpoint — from hospitality to dining to bespoke activations — was designed to reinforce the idea that true luxury is personal, intentional, and tailored to the individual.

    The experience centered around craftsmanship in all forms: bespoke vehicles, handcrafted wines, tailored hospitality, and custom hat-making inspired by the Rolls-Royce commissioning process.

  • Execution

    Served as project partner alongside Beverly Bond PR, supporting experience curation, vendor management, logistics, and budget coordination for a 20-person multi-day drive program through California wine country.

    The experience was anchored by Fess Parker Wine Country Inn & Spa and Fess Parker Winery & Vineyard in Los Olivos, connecting the heritage of California wine culture with the Hollywood legacy of Fess Parker — a natural extension of the Beverly Hills clientele and lifestyle.

    Additional partners included Chef Leonardo Curti of Leonardo’s Ristorante & Pizzeria, along with luxury sponsors Stefano Ricci, Barefoot Dreams, and Saratoga Spring Water.

  • Results

    The event generated multiple vehicle sales while strengthening long-term relationships between Rolls-Royce Beverly Hills and its clients. More importantly, it established a refined blueprint for future luxury automotive experiences rooted in hospitality, craftsmanship, and emotional connection rather than traditional sales-driven programming.