Rolls-Royce Beverly Hills

The spirit of wine country

Creative Direction

Experiential Design

Hospitality Partnerships

Event Production

Brand Positioning

The Art of Personal Luxury

Set in the vineyards of California wine country, the launch of the 2026 Rolls-Royce lineup was designed as an intimate expression of craftsmanship, hospitality, and bespoke living.

I partnered alongside Beverly Bond PR to shape a multi-day experience that reflected the precision and individuality at the heart of the Rolls-Royce brand. Anchored by Fess Parker Wine Country Inn & Spa and Fess Parker Winery & Vineyard in Los Olivos, every detail was intentionally considered — from custom menus and curated dining moments to monogrammed logos etched onto wine glasses and tabletop details.

The result was a more personal, hospitality-driven approach to automotive luxury that transformed a traditional vehicle launch into an immersive brand experience rooted in craftsmanship, storytelling, and connection.

A black luxury SUV driving on a coastal highway with palm trees and the ocean in the background under a clear blue sky.

A white building with black-framed windows and a sign that reads 'PUBLISHERS'. There are several black luxury cars parked in front, some trees and palm trees to the right, a person with a backpack walking near the building, and partly cloudy skies.

Blurred landscape of green rolling hills under blue sky with scattered white clouds, viewed from inside a moving vehicle with a black interior and part of the dashboard visible.

A wooden house with a car parked in the driveway, surrounded by trees with dense foliage. The house has outdoor lights turned on, electrical meters on the wall, and a power cord on the ground.

A black luxury SUV parked on a dirt road with grapevines and orange flowers in a rural landscape under a partly cloudy sky.

Rows of wooden barrels stacked in a storage area, with some barrels bearing labels and QR codes, under dim lighting.

Parking lot in front of a white building with black signs, trees, and a cloudy sky. Several parked cars are visible, including a black SUV, a dark gray Mercedes, and a white car. Flags are flying, and the building has a sign reading 'Fess Parker Wine Country Inn' and 'Nella Kitchen & Bar'.

A dining table with a white plate holding a dish topped with a scoop of ice cream, a small bowl of dark sauce, and a cherry. There is a bouquet of red roses in the background, wine glasses, and printed menus or programs on the table.

A dining room with a long table set with glasses, plates, and candles. A large mural of a buffalo with long horns decorates the wall behind the table. The room has a modern industrial ceiling with hanging lights and two potted plants on each side of the mural.

Luxury car interior with tan leather seats and a starry sky ceiling feature of small LED lights, creating a galaxy effect.

Street view of a row of Rolls-Royce cars parked in front of small shops, including a furniture store and an antique shop, in a small town with bare trees and a cloudy sky.

A cowboy wearing a cowboy hat, working in a rustic workshop with various tools and wooden objects on the counter, and steam rising from a bowl or container.

A dark blue electric car is charging at a station, with a blurred foreground of red and green plants and trees in the background, along with street lamps and a partly cloudy sky.