Table for One: Crustacean

Setting the table

Table for One is an original interview series created by Stage3 Mediaworks, where meaningful conversations unfold over a single shared table. Set at the iconic Crustacean restaurant in Beverly Hills, each episode explores creativity, culture, and connection—one guest at a time.

  • Challenge

    Create a pilot episode for Table for One that not only explored the intimacy of solo dining but also highlighted the cultural and culinary story behind a single, standout restaurant. The goal was to ground the conversation in a space that felt meaningful, iconic, and visually compelling—all while building a proof of concept for original IP under Stage3 Mediaworks.

  • Strategy:

    Secure a location that could act as both a character and backdrop for the episode—somewhere that naturally evoked storytelling. At the same time, identify brand partners who could enhance the production value of the pilot through thoughtful, lifestyle-aligned product placement. By weaving in brands that understood the aesthetic and tone of the series, the team could deliver high production value while testing audience appetite.

  • Execution

    The team secured Crustacean in Beverly Hills as the featured location—a restaurant with deep culinary heritage and striking design. Brand support came from Barton Perreira, who styled the guest with signature eyewear, and Toyota, who provided the 2023 Crown in the rare Bronze Age finish as part of the episode’s visual language. Filmed and produced by Stage3 Mediaworks, the episode was crafted to feel both luxurious and personal, setting the tone for the series ahead.

  • Results

    The pilot episode received over 1.2 million views and significantly boosted engagement on the Stage3 YouTube channel, introducing a new audience to the brand’s original storytelling. The success of the episode validated the concept and opened the door for further development and brand collaborations.